GOOGLE ADS
Build brand awareness and turn interest into enquiries
Host IT plans and manages Google Ads campaigns around your services, target locations and budget, with tracking focused on enquiries and other agreed business goals.
A clear approach to paid advertising
Define your campaign goals
Understand your services, audience and priorities before agreeing the campaign scope and advertising budget.
Connect ads with relevant pages
Create clear ads and direct visitors to pages that explain your offer and make enquiries straightforward.
Measure and refine
Review campaign spend, search terms and tracked results to guide ongoing improvements.
WHY GOOGLE ADS
Build awareness, reach customers and encourage action
Host IT combines Search, Display and remarketing campaigns around your business goals—whether you want to build brand awareness, generate enquiries or drive sales.
Search · Reach active demand
Reach people searching for your products or services, with relevant ads and a clear route to enquire or buy.
Display · Build brand awareness
Introduce your business through visual ads across websites and apps, with campaigns shaped around awareness or conversion goals.
Remarketing · Reconnect with visitors
Remind previous website visitors about your offer and encourage them to return, enquire or complete a purchase.
OUR GOOGLE ADS SERVICES
Campaigns built around your business goals
From brand awareness to enquiries and sales, we plan and manage campaigns around your audience, budget and priorities.
Campaign strategy and planning
Define your goals, target audiences, locations and budget, then select the campaign approach that fits your business.
Search advertising
Develop keyword targeting, relevant ad copy and exclusions to reach people searching for your products or services.
Display advertising
Plan audience targeting and visual ads to introduce your brand and support awareness or conversion goals.
Remarketing campaigns
Build campaigns that reconnect with previous website visitors and encourage them to return and take action.
Ad creative and landing-page review
Prepare clear messaging and creative assets, and recommend improvements to the pages customers reach after clicking.
Conversion tracking and optimisation
Set up agreed tracking, review spend and results, and refine targeting, ads and bidding to guide ongoing improvements.
How we manage your Google Ads campaigns
A clear process from agreeing your goals to reviewing campaign performance.
1. Review
Understand your business, audience, website and any existing campaigns to identify priorities.
2. Plan
Agree campaign types, targeting, creative requirements, advertising budget and the actions to measure.
3. Launch
Prepare ads, configure campaigns and check agreed tracking before launching with your approval.
4. Measure and improve
Review spend and performance, test improvements, and explain the results and next priorities.
GOOGLE ADS FAQs
Common questions about Google Ads
The budget depends on your services, target locations, competition and campaign goals. We discuss these with you and recommend a starting budget, then review actual performance to guide adjustments.
No. Your Google advertising spend and Host IT’s management fee are separate. We explain both costs before starting the work.
The choice depends on your goals. Search reaches people looking for your offer, Display introduces your business to relevant audiences, and remarketing reconnects with previous visitors. We recommend a suitable mix based on your priorities and budget.
Yes. We can review your existing account and manage the agreed campaigns. You retain ownership of the account and provide Host IT with the access needed.
Not always. An existing page may work if it clearly explains your offer and makes the next step straightforward. We review it and recommend improvements or a dedicated landing page where needed.
Results vary with your budget, competition, offer and website. Campaigns need time and data for meaningful assessment. We report on agreed measures such as enquiries or sales, but cannot guarantee a specific number or cost.
Let’s plan your Google Ads campaigns
Share your business goals and target audience. We’ll help you plan the right mix of Search, Display and remarketing campaigns.
Discuss your Google Ads requirements